Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably.

It has to implement marketing programme and evaluate continuously the effectiveness of marketing- mix. By understanding the major components of the social environmental factors for global marketing, it further deepens the exposure. In this context, answer the following tasks:

Task -1

Discuss the Marketing challenges of 21st century, with the due note on its orientation, research and strategies.

Task – 2

Create a branding program for a FMCG product of your choice. Provide full description of the advertising strategies for the brands current marketplace and the way in which the firm is addressing branding through digital media.

Task -3

Explain the successful concept of marketing mix. Relate your explanation with the FMCG product of your choice.

Task-4

Elaborate the major elements of Global marketing environment, by experiencing as being in the middle of the marketing circle.