Continue to build your Marketing Strategy Guidebook based on the learning concepts from this workshop. This section should address the communications plan, budgeting for marketing activities, and overarching strategy guidance.

Upon successful completion of the course material, you will be able to:

• Define and describe communications channels used in healthcare marketing.
• Develop a prototype budget for a marketing project.
• Demonstrate the components of an effective marketing plan.
• Devise a biblically consistent approach to healthcare marketing.

Resources

• Material used in previous workshop assignments

Background Information

This is the “how to” section of the Marketing Strategy Guidebook. The slides for this part will serve as checklists for future development of communications plans, resource allocation, and strategic marketing guidelines.

Instructions

1. Review the rubric to make sure you understand the criteria for earning your grade.
2. Review this workshop’s course material and your notes.
3. Continue to develop your Marketing Strategy Guidebook. Create at least four to six more slides that include the following:
   1. Guidelines for creating effective communications plans and projects
   2. Budgeting considerations
   3. The balance between traditional media outlets (newspaper, billboards, television and radio advertisements) and social media
   4. The component of strategic marketing
   5. The biblical principles that guide these activities