Viable ideas are often supported by sweeping macro trends within a given market. Trends can be technical (ubiquitous spread of smartphones), political (decreasing fiscal spending on public schools), social (baby boomer demographic reaching retirement age), or economic (Chinese luxury good spending growing 30% per annum). An idea’s probability of success increases when it is supported by multiple macro trends. The 2-page Macro Trend Report should identify a start-up idea, explain the idea in detail, and place it in the context of at least two major trends. All reports must include footnoted citations.
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