A documented analysis of an Art & Cultural organization’s current or previous public product or service and corresponding user experience (PSE) product release timeline with established user/audience/patron/ customer base, examining the A&C entity’s core product or service design, product strategy, product versions, user/customer cohorts, user experience, go to market strategy, and product release roadmap for the PSE in depth. Link the analysis to the course readings, prior assignments, and in-class discussions. Prepare a short presentation on your analysis case to be delivered in-class with group discussion
Each student is requested to identify, analyze, review in detail, and assess an established Art & Cultural entity’s current or previously released product, service, and corresponding user experience (PSE) with an established user base and patron audience and generate a corresponding product roadmap reflecting the findings of their research.
a) Full Product Portfolio Roadmap: Identify, research, evaluate, analyze, and document an in-depth analysis and findings summary of a selected company’s full PSE’s product portfolio including all product lines and identifying product versions, intended/actual user base for each within a product roadmap;
b) Top/Best Product or Service: Identify, research, evaluate, analyze, and document all users, cohorts, and user/customer bases associated with the company’s highest-value PSE (to consumers, via volume sales, product longevity, number of versions, consumer appeal, etc.) PSE, both targeted and unanticipated;
c) Compare Strategies: develop & define the inferred, intended, and/or targeted Product Strategy for both the company’s full product portfolio, including all lines and their top/best specific PSE offering, comparing the two, and determining if the same strategy applies or if a different strategy or innovation cycle was defined for the top/best PSE offering;
d) Provide Analysis & Findings: Summarize research, analysis, and evaluation information and findings into a documented summary (Word, PDF) and presentation (PowerPoint, Keynote) and submit by the delivery date
Materials Required for Completion of Assignment:
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