NOTE FOR EDITOR: Hi there. I previously sent this to an editor and it did not go well. He did horrible.  I initially w

NOTE FOR EDITOR: Hi there. I previously sent this to an editor and it did not go well. He did horrible.  I initially wrote a research paper, but I would like to transform it into a Business Article that convinces people to take a course of action. In this case, it should be helping our children and knowing how and when to implement technology in their lives.

The previous editor was not a native US speaker. I also uploaded the file he shared. It looks absolutely unprofessional haha. 

Synthesize and analyze what you learned from your research to convince your audience to act on your persuasive claim. Always ask this: “What do I want my audience to know, feel, and DO?”


  • About 1,500 (-ish) words, not including graphics and endnotes. I care less about length than anything else. Make it long enough to cover the topic but short enough to keep it interesting. 
  • Use accepted design principles to make an attractive magazine or newsletter format; e.g., two-column text topped by a banner heading. Consider using a slide doc (Links to an external site.). Do not use standard academic format, i.e., double spaced, 12-point, Times New Roman, margin-to-margin text.
  • Use a banner heading that appears before the title and your name
  • Use pull quotes to enhance readability (How to Attract Attention with Pull Quotes (Links to an external site.))
  • Use heading hierarchies that promote organization and readability. See this helpful article on creating hierarchies (Links to an external site.). Although it references web pages, the same principles apply to your article). 
  • Use non-system professional font combinations (see Google Font Pair (Links to an external site.) for free, trustable downloads)
  • Add a graphic author bio at the end (insert a hyperlink to your LinkedIn profile here)
  • Create a minimum of two quantitative graphics, tables, or charts that display data and support your content
    • Replicate graphics. You may NOT simply copy and paste from the internetthe resolution is too low to view properly, and you would be stealing a designer’s work. Please properly credit the data source. The color scheme should be consistent with the report’s overall design theme.
    • Integrate the graphics into the narrative. Merely placing the graphic or stating “See Figure x” does not suffice. 
  • Use other graphics, e.g., icons, smart art, etc., that enhance the report’s design


The report must employ the 4A standard:

  • Hook – create a relevant storyline. Do not start with trite, obvious statements
  • Core message – the persuasive claim must come immediately after the hook. After reading the article, what should your audience feel compelled to DO? 
  • Agenda – the main points that will justify the solution. The agenda is the itinerary; you are the tour guide.
  • Argument – justifies the core message. Includes correctly cited secondary support, graphics, and interpretation. Avoids all heuristics, bias, and fallacy. Topics smoothly transition from one to the next. The argument integrates the storyline from the hook. 
  • Action – repeats core message. Closes on a forward-looking note. Does not include any new information or graphics.
  • Endnotes – Chicago 17th endnotes come after the call to action


  • Use five or more relevant, credible published works or Internet sources (All should pass the CRAP test).
  • Most references should be current 
  • Follow the Chicago Manual of Style, 17th Edition, endnote style citation guidelines at the following:
    • Notes and Bibliography: Sample Citations. (Links to an external site.) (You will need to be on the campus network for this link to work through HBLL.)
    •  (Links to an external site.Purdue OWL website (additional resource)

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