One routine negative message in the form of an internal memo. Objective: To announce organizational restructuring, wr

  • One routine negative message in the form of an internal memo.

Objective:

To announce organizational restructuring, write one routine negative message addressed to employees.

Whats the purpose of a routine negative message?

Like an internal memo, negative messages function as short-form documents with a clear purpose and pertinent information. Negative messages are similar in function, but add a unique rhetorical challenge in terms of audience: where the intended audience for a negative message is instead anxious and unwelcoming. Delivering an effective message will require you to adapt what youve learned regarding tone, emphasis, and direct/indirect approaches.

Assignment scenario:

As the head of a business, youve decided that organizational restructuring is necessary in order for your company to stay solvent and adapt to changing market trends. Investors will be happy to hear about the restructuring and its long-term positive impact, but employees are anxious about impending layoffs.

Using the details provided below, prepare one negative message address to employees: 

Reasons for Restructuring

Impact of Restructuring

  • Outdated business model
  • Employees experiencing low morale
  • Stakeholders/investors losing confidence
  • Financial losses are becoming significant
  • Company is less competitive in current market
  • Corporate debt is becoming difficult to manage
  • (Any additional reasons youd like to include.)
  • Many employees will be laid off
  • New structure will require re-training employees
  • Corporate interest payments will be reduced
  • Many departments will become more efficient
  • Underutilized assets/teams will be sold
  • Company branding and marketing will be revitalized
  • (Any additional outcomes youd like to include.)

 

Paper structure:

The negative message should be in the form of a memo, addressed to “Employees”. The Positive message should be in the form of a blog post, with an audience of investors. 

The overall outline of your memo will depend on whether you choose a direct approach or an indirect approach. Youre welcome to use a direct approach for one message and an indirect approach for the other, or the same approach for both messages. 


Assessment criteria:

Criteria

Description of Criteria

Awareness of Situation

 

Message content demonstrates the writers awareness of the particular communication situation, including the general-purpose, specific purpose, and the audiences needs.

Selection of Information

 

The information included in the message satisfies the audiences needs in an accurate, ethical, and pertinent manner. If research is included, sources are credible and relevant to the situation, as well as purposefully and properly integrated and cited per assignment guidelines.

Style and Tone

 

The writers style of expression cultivates a tone that is appropriate to the purpose of the message and to the audiences needs. The writer has carefully revised her/his message for readability, clarity, and concision.

Organization

 

The message is reasonable in scope and appropriates in approach (direct or indirect). The main point is clearly stated at the outset and consecutive points and details support the main point in a unified and coherent manner on the sentence-, paragraph- and whole-document levels.

Production Quality

 

Design and formatting choices are appropriate to the communication situation, and the message demonstrates a professional level of proofreading.


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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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