Purpose

To engage with ideas complementary to this course’s content

To apply course concepts to marketing-related topics.

To develop a skill to serve in your careers when writing marketing briefs or for business writing, in general

Description

Students will read an assigned article and then write a one-page reflection according to specific assignment requirements and respond to questions for each article.

Instructions—Content

• What’s the main idea? (Two or three sentences, not a summary, but your main takeaway from the article)

• Pick three or four themes from the article.
• Identify each followed by a brief description.
• Bullet points or short paragraphs are okay.

• Use any questions included with the assignment as a guide. Then, integrate your responses into this section.

• I want you to engage with the ideas, the concepts, not critique the articles/videos, per se.
• Instead, look for what’s of value, for that which could be helpful to you in some way.
• However, don’t hold back where you disagree; back up assertions with substance.
• Bring in your personal experience, education, or learning from this course as relevant.
• Avoid, if not eliminate, “musts,” “shoulds,” “need to,” “it’s essential that…” and the like unless you cite an authority or credible research to support your assertion.

• How would you apply the concepts in your education, personal life, and career? (Pick one or more concepts to apply.)

Instructions—Format

• IDENTIFY YOURSELF in the document. At the top of the page: Your name, date, assignment, and course
• MS Word or PDF
• 11pt. Arial, single space, double space between sections and paragraphs, 1” margins
• Separate paragraphs with a blank line.
• Keep your paragraphs short! Chunk your ideas into separate brief paragraphs for readability.
• Use headings – all caps – for each of the sections.
• One page approximately – more or less, as needed. "Less is usually more."

Submit all writing assignments through Sakai by 11:55 PM, typically the night before the Session it’s due.

Evaluation Criteria

• The degree to which the student interprets the essence of the article and brings fresh insights
• The degree to which the student integrates and connects with course content and personal experience
• The degree to which the student fulfills the assignment’s instructions
• Readability: short paragraphs, subheadings