Using the provided model and using the secondary data you found on your firm, produce a background analysis on the firm that shows some pertinent information in the spreadsheet along with charts to show the impact this firm is having in the area or the competitive space in which it is located. This is your unique perspective on the firm you have selected for the dissertation, and you will put this in the appendix ultimately as background on your firm. This, along with the Introduction you developed in SLP 1, will be the second part of the Background Analysis for your firm that will go in the Appendix of the dissertation. Integrate the spreadsheet and graphical analysis into your Module 2 SLP.
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