Executive Summary

• An overview of the firm
• Key information about the external and internal analysis
• A short description of your conclusion (to be linked with the strategy/performance/internal/external analyses later and expanded upon in the conclusion).

Main Body

• Company Background and its Business Model(https://www.cbsnews.com/news/stop-confusing-busine… (Links to an external site.); https://hbr.org/video/5072479512001/the-explainer-… (Links to an external site.))
• External Analysis and Internal Analysis
  • Choose two analytic tools (one external and one internal analysis) from the following:
    • Porter’s 5 forces (external analysis)
    • The general environment analysis (external analysis)
    • Value-Chain analysis (internal analysis)
    • VRIO analysis (internal analysis)
  • External Analysis
    • What is the external environment of the company?
    • What aspects of the environment influence industry structure and performance? What are the paramount institutional constraints and how do they affect strategic choices within the industry?
    • How has this company done relative to its competitors?
  • Internal Analysis
    • What is the internal environment of the company?
    • What are the key resources and capabilities for the company and are there resources/capabilities it needs to acquire/develop? In what part of the supply chain are resources/capabilities deployed?
    • What advantage does the company possess? How sustainable is this advantage and resultant performance?
    • How does the internal environment influence the company’s strategy?
  • Conclusion and Recommendations
  • What are the key strategic challenges/issues faced by the company?
  • What are your strategic recommendations?
  • If you could implement only one of your recommendations, which would be it and why?

• The final project is expected to be no more than 6 pages (double-spaced) in length (excluding references and appendices).
• Page 1 is the title page. It contains the title, your names and date.
• Page 2 is a 100-200 words executive summary of key points in the report.
• Page 3 is company background and its business Model.
• Page 4 is the external analysis of the focal company.
• Page 5 is the internal analysis of the focal company.
• Page 6 is the conclusion and recommendation.
• References will be listed at the end of the report. The common sources of information are books, dissertations, government reports, journal articles, online and in-print magazine or newspaper articles, etc. Projects are required to adopt APA style for citations and references. You can click the web link below for more details on APA style: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_overview_and_workshop.html (Links to an external site.)

Grading will consider factual correctness, effort, application of class material, comprehensiveness, and grammar and style.