Beijing Institute Del Taco Restaurants Inc International Business Brand Discussion

Question Description

I’m working on a business writing question and need guidance to help me learn.

Situation & Assignment

You’ve landed your first job as an assistant to a brand manager. Your boss, Miranda Priestly, wants to make sure yourcompany’s brand is remaining competitive, so she assigns you this project:

• Review all publicly available information related to your focal brand and the product category
• Prepare a detailed analysis of your focal brand and product category, and
• Make three recommendations to improve your focal brand’s competitive position based on the findings of your

research. (recommendations should be specific to the US market)Objectives

In this individually-written report, you will demonstrate your writing, research abilities, and knowledge of conceptspresented in this course. The assignment also gives you the chance to practice using charts and exhibits. As a bonus, thecompleted report can serve as your writing sample for internships and jobs.

Important First Steps

Each student should pick a brand within the assigned product category. No two students can use the same brand soselections will be first come first serve.https://docs.google.com/spreadsheets/d/15k1SeO-U4g…

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