Paul has now asked you to prepare a briefing paper about your preparations for a new business venture, which you will discuss wi

You have discussed your range of ideas with Paul and the group and have confirmed the business idea that you have chosen to set up as a new business venture. Paul has now asked you to prepare a briefing paper about your preparations for a new business venture, which you will discuss with the group. The briefing paper must include an analysis of the component parts of an effective business start-up plan (AC4.1). Merit task To achieve a Merit, you must additionally include in the briefing paper an analysis of the brand development and promotion aspects of launching an effective new business venture (AC4M1). Distinction task To achieve a Distinction, you must additionally develop a start-up plan for your chosen new business venture. (AC4D1).

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