Go to bosley.com, click on any particular category (e.g. dog food) and do a keyword research by using Wordtracker.com or Ubersugest Chrome plugin.
In your submission, list at least ten phrases and their search volume and Competition (or SD – Search Difficulty). Put those phrases in a simple table format:
Phrase | search volume / competition or SD
e.g. example phrase 1 | 22,000 | 42 (SD)
e.g. example phrase 2 | 19,000 | 45 (SD)
Based on your research, which phrase(s) have the best potential for SEO?
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