11 In what ways will we /or have we used Logical and Emotional appeals in our professional or personal lives? Is it unethical to use Emotional Appeals?
12 Compare logical and emotional appeals.
1 Define and give examples of eight types of motivational appeals.
14 Discuss the role of images in persuasion.
15 Describe art, film, and image-driven advertising as forms of persuasion.
16 Discuss strategies to evaluate persuasive images.
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