Metrics To Measure Marketing Performance Discussion Metrics To Measure Marketing Performance Discussion Please submit the Metrics Measure Marketing Performance

Metrics To Measure Marketing Performance Discussion

Metrics To Measure Marketing Performance Discussion

Please submit the Metrics Measure Marketing Performance to the grade book. Your submission shoulde a minimum of 2 pages written in APA format, including a cover page and a reference page. At least 2 references

In this unit, the role of marketing management in the development and implementation of strategic marketing plan was presented along with the marketing metrics used to forecast and measure marketing performance.

Practice: Imagine your company (or the business where you’d like to work) has asked you to make recommendations for a strategic marketing plan’s use of metrics to forecast and measure marketing performance.

Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Metrics to Measure Marketing Performance

Present recommendations for metrics to forecast and measure marketing performance. These will be will be used in your strategic marketing plan.

for Unit #5 Project Milestone Activity #3


Let’s Think About Marketing Metrics

Eric Keiles discusses several key marketing metrics including bounce rates, number of visitors per months, sales completed, path tracking and blocking, inbound linking (backlinking), Twitter leads, and conversion rate indicators:

The video shares several insights into the metrics commonly used for current e-commerce firms and their marketing strategies. However, of the metrics discussed in the video, it is likely one strikes you as the most important. Which single metric strikes you as the most important one for an online company?

A. Bounce rates
B. Number of visitors per months
C. Measure of sales completed
D. Measurements of blocking
E. Inbound linking (or backlinks)
F. Measurements involving social media leads
G. Conversion rates

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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