• Marketing often receives criticisms that claim certain marketing practices hurt consumers and society. Find a criticism of a specific marketing practice that you think is justified and explain why you think the criticism is justified.

(5-7 sentences)

https://www.youtube.com/watch?v=kkt5oMAZ_go

Answer the following questions based on the video: (4-5 sentences each)

A. Explain the ways Honest Tea defies the common social criticisms of marketing?

B. Based on the societal classification of product, what kind of product is Honest Tea? Explain why.

3.

What category of societal classification do you think the following products belong? Explain your rationale.

a. Hardy’s Thickburger

b. Trop50 Orange Juice

c. Bike helmets

d. Electric cars