GOAL: Create the initial element of your Business Model Generationyour business Model Canvas.
Introduction: Using the Osterwalder and Pigneur Business Model Canvas as a resource (coupled with the other resources of the course), create a business model canvas for the company Amazon. Since every organization has unique features, do your best to work at the application of the various components of the building blocks of the canvas. Show as much detail as you can so that it is evident that you comprehend the general business model of Amazon. There must be a demonstration of synthesis of the procedure on your part. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works. There are many other YouTube-type videos on the web that demonstrate the use of the canvas.
Instructions: Your submittal this week will be considered as a “draft” that should consist of:
1. A Cover page that provides a general description of your organization/business:
-Name of the organization (Amazon)
-Date of origination (or incorporation)
-Location (as appropriate; some entities require discretion)
-Brief overview of the purpose of the organization/business
-Description of your relationship and role in the organization/business (a loyal customer)
-Other details that enable fuller explanation (if applicable)
2. Business Model Canvas with Post-It notes (as seen in the examples):
3. Create a memo (no particular format, but neatly presented) that describes what you learned about your organization/business as a result of creating the business model canvas.
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