Refinement (marketing/branding paper)

Please see Rubric and ENTIRE instructons.  See page two of instruction, I have included notes about this module.

8 pages not including title page & references

Company Name: H-E-B (Texas/Mx grocery retailer)

Product Name: Hot Stuff salsa (this is not a real product, but for the sake of this semester this is the product I have created/chosen.)

 Refinement

Using the idea that you have chosen, write a short paper covering the following:

o Establish procedures for the qualitative and quantitative measures you will utilize and when will you use them to help you evaluate the success of the new product or service and its branding. Be sure to suggest processes that occur at regular intervals and extend across the business, explaining how results will affect decisions on whether to continue or to initiate exit strategies. Include how you will utilize both qualitative and quantitative methods for decision-making.

o Specify what regular, five-step feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course corrections as needed. For example, will you adjust business functions and/or facilitate regular communication across departments? How will you collect relevant information and ensure its accuracy?

o In planning for the future, determine procedures for how you will identify and integrate other factors that might affect implementation of your new idea into your business decisions and planning? In other words, what other things do you need to consider when moving forward, especially concerning your competition?