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Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization.
Include:
o A name for your strategic communication plan/campaign
o A description of your communication objectives (review Chapter 3 in the O’Sullivan et al. text for examples/concepts)
o A description of your overall strategic approach (review Table 4.1 and the worksheets and examples in Chapter 4 in the O’Sullivan et al. text for examples/concepts)
o A rationale for the strategic approach you are using, and why it’s likely to be effective for your stated communication goal
o A process to evaluate and measure whether the campaign achieved the desired goal/outcome (review Chapter 7 in the Harrington text for examples/concepts)
Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization.
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