NIKE Brand Strategy

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Part 1. Pick one of your favorite brands. I picked NIKE. Now, search to see if this company (NIKE) is using the top five: Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Which of these social media platforms does NIKE use? Describe your findings.

Part 2. Analyze the content, because content is king!

Who is the primary target segment for NIKE’s social media channels?
Is the same content in all the social media posts or does it vary across platforms? What type of imagery is NIKE using (e.g., photos of the product, images of people)? What is different across the social media platforms?
Does NIKE post with the same frequency across all the platforms? Which platform does the brand post to most often?
Are users on one platform being directed to another platform?
Given your findings, does the NIKE brand favor one social media over another? What might be the brands strategy that explains your findings?

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