Assignment

Choose ONE of the three hypothetical scenarios below. In each of these scenarios, “your client” is the brand that you chose for your final project.

1. Your client is spending most of his/her marketing budget on print magazine ads. Explain to your client how he/she might leverage Social Media Strategies in this situation. Include an explanation, and 2-3 examples of social media strategies you would use for your client.

2. You are the content creation manager for your client who just released a brand new version of their best selling product. You would like to generate some earned exposure about this release. List at least two media outlets where you might gain some earned exposure. Explain why each outlet might find interest in spreading your message.

3. You are working with your client whose current marketing strategy consists only of running TV advertisements. Your client sees a surge of leads when running TV advertisements but doesn’t have the budget to run TV ads year round. Explain to your client how a three-part media strategy might help his marketing efforts ( owned-paid-earned).