write an eight to nine-page report (four pages on each company under its own heading, and each brand element discussed and supported separately under its own subheading) that addresses the following branding elements:

1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)

As you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?