New York Giants Rebranding Request for Proposal (RFP)
Scenario: New York Giants Rebranding Request for Proposal (RFP) You and your colleagues work for one of the largest Sports Advertising Agencies in the World. Recently you received a Request for Proposal (RFP) from the New York Giants. The Chief Marketing Officer (CMO) has indicated that ticket sales, merchandise sales, and engagement by fans, participants and spectators have dwindled. Market research has shown that men […]