How does Gerber define the E-Myth?

• How does Gerber define the E-Myth?

The myth of the entrepreneur (9). Gerber says most small businesses are not started by entrepreneurs, despite the romantic belief (10).

 

• What do the owner of extraordinary business know that the rest of us don’t? Explain your answer

 

 

 

• According to Gerber, why do business start and fail at such a high rate? List 4 reasons for failure.

Businesses fail due to the owners’ inability to perform the roles required

Don’t have clear vision of the company

Lives in old generation

Lack of innovation

Organization strategies

Most business fail in that first year (or shortly after) because, with the Technician in charge, there is neither Manager to handle day-to-day operations nor Entrepreneur setting the vision.

 

• In the introduction Gerber list ideas. Does Gerber have them properly ranked? If yes, why? If not, you rank and justify your ranking.

 

 

5- What is mean by the turn-key revolution that Gerber refers to?

The concept of the “Business Format Franchise”, where the franchisee is not only given the right to market a known product, but also an entire system for doing business.

 Get a copy of the book now for more mojo and powerful examples!

The “Franchise Prototype” is where ideas are incubated, tested and perfected until they work predictably, before they are deployed in business. Using the example of McDonalds, Gerber explains how every detail (from how long french fries are left in the warming bin to how pickles are placed) is tested and standardized, with the goal of leaving nothing to chance and operational discretion.

 

• Why does the entrepreneurial seizure occur?

The moment where a person realizes they can start their own business. It can be done better, and you are the person to make it happen (12)

1st, Exhilaration; 2nd, Terror; 3rd, Exhaustion; 4th, Despair (17)

 

• What is the fatal assumption that many business owners make?

It is an assumption made by all technicians who go into business for themselves, one that charts the course of a business–from Grand Opening to Liquidation–the moment it is made.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

And the reason it’s fatal is that it just isn’t true.

In fact, it’s the root cause of most small business failures!

• Describe Gerber’s concept of the “fat guy” and the “skinny guy.” Why does this internal conflict exist?

 

• Both make promises that the other one has to keep.
• Neither keeps the other’s promises.
• Therefore, both hate and are jealous of each other!

 

• Part iii of the E-Myth discuses several strategies. Select your top three by priority ranking and explain why the strategy is needed for success.

 

10 – What is meant by working on your business, and working in your business? Which do you believe to be the most effective way to operate your business? Why?

 

To achieve business success the owner need organization plan, keep details of the records, be creative, analyze the completion, prepare to do sacrifices and provide good customer service.

 

11 – In your words how would you define the meaning of innovation, qualification and orchestration?

 

Innovation: new ideas, improve methods of process or production, revolution and change.

 

Qualification: Skills, customer service, relationship, good speaker.

 

Orchestration: Technology and equipment to simply operations.

 

12- Of the three mentalities – The manager, the technician, and the entrepreneur – Which mentality is most important for business success?

The entrepreneur

1. Your Primary Aim
2. Your Strategic Objective
3. Your Organizational Strategy
4. Your Management Strategy
5. Your People Strategy
6. Your Marketing Strategy
7. Your Systems Strategy

 

In following his idea of designing a business from the top-down, he starts with the vision that the owner has for her business.  Once laid out, that forms the structures that will make up the different strategies that make up the business plan.

 

 

 

 

 

 

 

13- What is the comfort zone? What must we go beyond our comfort zone?

Gerber defines the Comfort Zone.

 

Boundary within which the owner feels secure in their ability to control their environment and outside which they begin to lose control.

• A Technician’s point is measured by how much she can do herself.
• A Manager’s point is how many Technicians he can supervise (or Managers he can organize).
• An Entrepreneur’s point is how many Managers she can engage in pursuit of their vision.

14- Why is it important to get some help? Explain

Help is important to make critical decision and follow organization plan to determinate the right answer and avoid risk.

 

15- What did you learn most from this book?

 

I like the quotations, make me think and change the way I think. It also provide the key to start my small business and see what successful can go for.

“Most entrepreneurs go from being a technician for their employers to 100% technician in their own business”

 

https://youtu.be/r6hlYqgw5jI

 

Use Q & A format with questions and subheading