Step 1: Research – history and background of Amazon sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet. Example of advertising and other promotional vehicles should also be included along with a discussion of important events that have helped shape the organization. Make sure you include online promotional activities.
A minimum of of two to three articles should be researched for this project and a minimum of two to three sources must be used in your research. The articles may come from the following resources: refereed journals, Business Week, Fortune, Forbes, Stores, and Wall Street Journal.
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