How Loyalty Programs Influence Consumer Behavior

Description

The research paper will be due the last week of class. Each student will prepare a report on a current event in business pertaining to Marketing. The purpose of this assignment is to gain a better understanding of current events in business and relate them to class topics, develop presentation and writing skills, as well as inform other students of your findings. Each student will pick a business topic relevant to this course and the assigned chapter to report on. The same article may not be used by more than one student; therefore, the students are required to email the article they will be reporting on to me by the assigned date given in the syllabus. If another student has already chosen the article you would like to use, you will be asked to choose a different article. A five page, double spaced, typed report with one inch margins shall be written by each student. Please include your name, my name, and the course name. A Works Cited page will also be required for any internet sites, books, and other references you use in the paper. Depending on the topic you choose, you may wish to also report on other issues such as why the event is taking place, the impact it is having on the industry or the company, what others can learn from this event, etc. The paper will be 5 pages long, Times Roman 12 point font, double spaced, and in APA format. A grading rubric has been posted on Canvas.  Use textbook chapter 7 and any other sources that you see fit : https://courses.lumenlearning.com/suny-marketing-spring2016/

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