Case Study – Starbucks


***This is an order for 1 case study, but I am really looking for someone that can cover all of the paperS for this course so it will be at least 40+ pages. It is a total of 3 case studies (3 pages each), company analysis (24 pages), 6 discussion posts (1 page each), and final (uncertain length yet), so please approach only if you are interested in covering all these multiple papers.***

Please prepare a brief (3 pages) summary of your answers to the following questions.  The written paper should be in question and answer format (type the question in bold, and then answer underneath).

  1. Analyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry?

Hint: In addition to the case, please draw from your personal knowledge of the industry.

  1. What are Starbucks’ strengths and weaknesses? Does it have any sources of sustainable competitive advantage?
  2. Porter argues that to achieve a sustainable position, a company has to make trade-offs that its competitors are unable or unwilling to make. What trade-offs has Starbucks made? What different activity choices has it made from its rivals?
  3. How is Starbucks’ product positioned in the market? How do its functional-level strategies align (or fail to align) with this positioning?

Hint: Please address what (products and services), who (market targeted) and how (differentiating features) in identifying a competitive position. 

Textbook access – Starbucks is case #25 at the end of book from pages 649-658.

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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