Questions related to “Indigenous tourism and the challenge of sustainability” (Jarkko Saarinen) 1: What are the main reasons why indigenous tourism is likely to grow as a type of cultural heritage tourism?   2: Do you think that the debate over who are the aboriginal people is relevant to cultural heritage tourism and management and why? Give at least one reason provided by the author. […]

1: Name at least two key points that ought to be remembered with regard to the development of tourism.   2: Why are cultural tourism assets ideally suited to be developed as tourism demand generators?   3: How would you describe the main difference between a parasitic relationship and a symbiotic relationship with regard to the involvement of the facilitator and the provider of a […]

/5 A: Questions related to the PP slides “Indigenous Tourism.” 1: What are inukshuks and what do they represent? What do they tell us about indigenous tourism?   2: Name some of the issues related to the development of tourism among the Kogi of Columbia.   3: What are the main issues connected to traditional ecological knowledge (TEK)? What are its advantages for the development […]

http://www.gutenberg.org/files/5348/5348-h/5348-h.htm The value system called The Protestant Work Ethic teaches the goodness of work and how work benefits the human condition. Some believe that prosperity resulting from hard work is a sign of God’s favor. The Pilgrims, the French Huguenots, and many of America’s earliest settlers held this belief. Describe how the Protestant Work Ethic operates in the story of Ragged Dick. Does the text […]

Instructions: Answer the following questions in essay form, based on the information presented in the case and your perspective from our class discussion. What are the benefits to China from adopting IFRS? How do you think China should proceed with its IFRS policy? In particular, is IFRS “convergence” a better model for China than full adoption? As an investor in China, what concerns, if any, […]

What is meant by online ‘influencer marketing’? By exploring the marketing literature, explain how this type of marketing is thought to work. Also, consider the merits and shortcomings of using influencer marketing. Illustrate your discussion with appropriate company/brand/online influencer examples

By exploring the marketing literature, explain what is meant by an ‘effective marketing mix’. Apply this concept practically by exploring how it applies to a brand of your choice

A successful marketer is likely to recognise a product’s anatomy in terms of its various layers.By exploring the marketing literature, explain what is meant by ‘product anatomy’. Illustrate your discussion with appropriate company/brand examples.How might this type of thinking improve marketing decision-making?When addressing this question, please consult the marketing literature, but also add you own analysis.

By exploring the marketing literature, explain the ‘consumer purchase decision-making sequence’ and its various stages. Compare and contrast how the model may apply to the purchase of a packet of crisps(a low-involvement purchase) and deciding on where to go to university(a high-involvement decision). Illustrate your discussion with examples of what companies/brands/universitiesdo to assist consumers/prospective studentsto progress through the decision-making sequence.

By exploring the marketing literature, explain what is meant by ‘positioning’. Account for how a company/brand of your choice implements this concept. At times, it may be appropriate to consider ‘re-positioning’. What does this involve? Provide an example of the re-positioning of a company/brand. Explore why re-positioning was considered necessary and how it was done